INDUSTRY ASSETS v9

Industry Week

FIND YOUR AUDIENCE

Runtime 90 mins
Event Details
Sep 21
3:00 PM DELTA HOTEL INDUSTRY HUB - Selkirk Room

Learn how to identify your audience and engage with those who will champion your projects by using a variety of strategies, from building early buzz, using traditional marketing, to leveraging digital platforms for a fresh, grassroots outreach.

Participants

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Selina Crammond

TELUS originals

Selina Crammond has been involved with the B.C. documentary film community for over 10 years, most notably through her role as Director of Programming at DOXA Documentary Film Festival. Currently, Selina is supporting documentary filmmakers as a Production Executive at TELUS originals. Previous to joining TELUS originals, Selina was an associate film programmer at Hot Docs as well as a Program Analyst at Creative BC, where she was a core member of the funding team, managing a variety of programs that support scripted and factual film and television projects. She recently completed a graduate degree in Liberal Studies at Simon Fraser University and is currently the curator of Frames of Mind, a monthly series at The Cinematheque.

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Cam Maitland

Hollywood Suite

Cam Maitland is the Film and Content Specialist for the Canadian movie channels Hollywood Suite. A producer, writer, and filmmaker originally from Edmonton, Alberta, he received a fine arts degree in filmmaking from Simon Fraser University. Through the years, his work has developed into digging through Canadian film history for projects like The Royal Canadian Movie Podcast and writing and producing original documentary programs about film history like 'A Year In Film' and 'Cinema: A-Z'. His work, on top of spotlighting classic films, also includes consulting alongside the development and acquisitions team on original films and series at Hollywood Suite.

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Sarah Ashley-Hewitson

A Parent Media Co.

Sarah Ashley-Hewitson is Manager of FAST Channel Operations & Strategy at A Parent Media Co., where she manages global FAST platform partnerships and oversees strategy and operations for FAST channels including Victory+, Kidoodle.TV, Dude Perfect, and Glitch+. She began her career in theatrical distribution, spending a decade in film sales before expanding into streaming and digital media. Film remains her greatest passion, fueling her vision to build collaborative, innovative, and impactful content experiences.

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Kelly Fox

Morning Lark Collective

Kelly Fox is a founding partner and marketing lead of Morning Lark Collective, a film marketing and community impact company. With over 25 years of experience in senior roles at the National Film Board of Canada and TELUS originals, Kelly has led strategic campaigns, managed productions, and championed award-winning films and series. Bringing together strategic insight, deep industry knowledge, and strong collaborative relationships, she specializes in connecting impactful films with audiences and communities to spark dialogue and inspire change.

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Melissa Wheeler

National Film Board (NFB)

Melissa Wheeler is the Director of Marketing at the National Film Board of Canada, where she leads marketing, audience engagement and distribution initiatives for NFB documentaries and educational content. With over 20 years of experience, she oversees high-performing teams across the country and guides multi-channel campaigns that expand reach, increase visibility, and resonate with audiences. Her teams have recently brought to market films such as SonsA Mother ApartParadeJackie Shane: Any Other WaySiksikakowan: The Blackfoot Man and Wilfred Buck, ensuring these stories find their audiences at festivals, online and in communities. Melissa is passionate about building collaborative partnerships with filmmakers, producers and industry stakeholders, and supporting her teams to deliver campaigns that blend creativity, strategic insight and thoughtful execution.