Presented by New Path Pictures in partnership with the Calgary International Film Festival.

Jon Reiss is one of the leading voices in independent film distribution today. For more than a decade, he has helped filmmakers rethink how movies find audiences in a rapidly changing market.

In this Film Fridays masterclass, Jon will break down the current landscape of independent film distribution, including how to identify and build an audience before release, create direct relationships with viewers, use festivals and event theatrical strategically, combine digital, educational, and direct-to-fan distribution, and build enough leverage to avoid becoming dependent on a bad distribution deal.

Drawing from current releases, real-world case studies, THINK OUTSIDE THE BOX OFFICE, and the 8 Above Distribution Lab, Jon will show filmmakers what’s working now, what has changed, and where the traditional model is failing.

For anyone serious about making an independent film, this is essential knowledge about what happens after the film is finished—and what should begin long before then.